INFLUENCER MARKETING

Marketing that focuses on potential buyers by identifying influential people amongst a large group of customers and make them create a high impact on a brand is termed as influencer marketing.

STRATEGIES ADOPTED TO IMPROVE INFLUENCER MARKETING

  • Find relevant influencers.
  • Outreach for micro, macro and celebrity influencers.
  • Set goals to measure campaign's success.
  • Establish contacts with a strong pitch.
  • Make posts more authentic using reputation.
  • Analyze the strength and weakness of the campaign regularly.
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