Marketing that focuses on potential buyers by identifying influential people amongst a large group of customers and make them create a high impact on a brand is termed as influencer marketing.
STRATEGIES ADOPTED TO IMPROVE INFLUENCER MARKETING
- Find relevant influencers.
- Outreach for micro, macro and celebrity influencers.
- Set goals to measure campaign's success.
- Establish contacts with a strong pitch.
- Make posts more authentic using reputation.
- Analyze the strength and weakness of the campaign regularly.